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| Feature | Typical SMMA | Fli Soft |
|---|---|---|
| Client Dashboard Access | No or limited (read-only) | Full access with live data |
| Real-Time Analytics | Monthly/weekly reports only | Real-time data synced across platforms |
| Custom Branded Experience | Generic tools (Data Studio, Sheets) | Fully branded, business-style UI |
| Login-Based Access | No login or shared links only | Secure client login system |
| Cross-Platform Analytics | Often limited to 1–2 platforms | All-in-one analytics dashboard |
| Task & Progress Tracking | Handled over email/Slack | Built directly into the dashboard |
| Support Access | External tools like email or WhatsApp | In-app live chat |
| Report Customization | Some automation but rigid layout | Fully customizable views and reports |
| Mobile-Friendly Interface | Often not optimized | Designed mobile-first |
| Transparency & Client Control | Data often filtered by the agency | Full transparency, full control |
| Client Experience Focus | Agency-centered tools | Client-centered experience |